Detour Pit Stop #98: Museo Automobili Lamborghini
The museum of the raging bull has reopened for lamborghini’s 60th anniversary. There’s never been a better time to visit.
Museo Automobili Lamborghini is housed in one of the original Sant’ Agata Bolognese buildings where Ferruccio Lamborghini began his eponymous supercar company. Like the firm itself, the building has been extensively remodelled to create a stunning contemporary space in which to display Lamborghini’s most extraordinary vehicles and to trace its history of innovation.
With 19 of the most exotic cars ever made on show, from the first 350 GT, through icons such as the Miura and Countach to the Urus SUV, the museum tells the story of the brand through its technical and design heritage. “The Future Began in 1963” proclaims Lamborghini and over the following 60 years it has charted its unique course.
Detour’s favourite has to be the wild off-road LM002, but whichever Lambo you love you’re sure to find it. Throughout 2023 the museum will be hosting a wide range of events and experiences to celebrate Lamborghini’s diamond jubilee.
"We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars,” says CEO Stephan Winkelmann. “Lamborghini always has and always will be a brand that never stops looking to the future."
The museum is open every day from 9.30am to 6.00pm and visitors can also book a tour of the neighbouring factory where the magic is made. Adult entry tickets are €18 while adding a production line visit brings the price to €80.