Detour Pit Stop #04: Prada Desert Store, USA

Pit Stops

Sep 10

If you're desperately in need of a fancy handbag or shoes don't stop at the Prada store on Highway 90 just outside Marfa, Texas.

A more recent addition to the desert than the Cadillac Ranch, it's actually an art installation designed as a criticism of consumerism and luxury branding by artists Elmgreen and Dragset. The store's door doesn't open and the goods inside are useless - the original items were stolen on the night the installation opened. Although the plan was for the store to gradually decay in the desert it's had to be restored several times due to vandalism. Makes for an ironic Instagram post, doesn't it?

Words Nik Berg Twitter | Instagram
Photography Robin Benzrihem / Unsplash

Roadbook

Class: Street art
Name: Prada Desert Store
Route: Near Valentine, Texas
Country: USA

street artartroadside attractiontexasmarfapradaAmericaUSA

James Mills

Detour Pit Stop #04: Prada Desert Store, USA

If you're desperately in need of a fancy handbag or shoes don't stop at the Prada store on Highway 90 just outside Marfa, Texas.

Roadbook

Class: Street art

Name: Prada Desert Store

Route: Near Valentine, Texas

Country: USA

Detour Pit Stop #04: Prada Desert Store, USA

If you're desperately in need of a fancy handbag or shoes don't stop at the Prada store on Highway 90 just outside Marfa, Texas.

Roadbook

Class: Street art

Name: Prada Desert Store

Route: Near Valentine, Texas

Country: USA

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