Smells like road trip spirit

Romanian carmaker Dacia is celebrating the romance of the road trip with a range of in-car air fresheners inspired by Britain’s best-loved driving adventures.

First Dacia surveyed 2,000 people top discover which routes were the most popular and then it commissioned award-winning perfumer 4160 Tuesdays to create a range of scents that would transport drivers to these locations.

The survey revealed that Scotland’s North Coast 500 was the most popular road trip, taking 68% of the vote. The Coastal Way in Wales came in second and The Jurassic Coast was third. 4160 Tuesdays was then tasked with created smells reminiscent of each route, along with Cheddar Gorge.

The resulting air fresheners have been given pun-tastic names and are available for free at the UK’s Dacia dealers for a limited time.

Scent-sational Highlands (North Coast 500, Scotland), combines the scent of earth and sea with pine trees and wild raspberries, with subtle notes of haggis; The Coastal Whiff (The Coastal Way, Wales) has a seashore aroma with extra added daffodils, and a faint undertone of brine; The Jura-scent Coast (The Jurassic Coast, England) mixes seashore plus ancient fossils and ice cream and Eau de Gorge-ous (The Cheddar Gorge, England) evokes moss, rocks, thyme, geranium and grass, with gentle hints of cheddar cheese.

“Scents are the perfect way to encapsulate the beauty of Britain,” says Sarah McCartney of 4160 Tuesdays. “No matter where you are, the smell of these air fresheners will instantly transport Brits to the beautiful road trip locations our nation has to offer.”

“The UK is the ultimate playground for adventurous motorists.,” adds Luke Broad, Dacia UK Brand Director. “There’s nothing quite like the refreshing aroma of the rolling hills, coastal wind and, er, cheese, to get you in the road trip mindset. Our custom range of air fresheners bring the essence of Great Britain's favourite destinations right into your car.”

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